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A Comparative Marketing of Product (GCB) Gas Circuit Breaker in Different Electrical Companies in Nashik Region, Maharashtra, India

Abstract


 AFTER BEING in the doldrums towards the end of the 1990s, the Indian electrical equipment industry is seeing a revival in the last couple of years with the growth rate averaging 7 per cent per annum. The next two year should see a double digit growth rate, says J.G. Kulkarni, President of the Indian Electrical and Electronics Manufacturers Association (IEEMA).The Indian power sector is witnessing several changes in the business and regulatory environment. The legal and policy framework has changes substantially with the enactment of the Electricity Act 2003. In the foreseeable future, India faces formidable challenges in meeting its energy needs. Recently, a draft integrated energy policy has been issued, which addresses all aspects including energy security, access, availability, affordability, pricing, efficiency, environment and after sales services. To meet the twin objectives of ensuring availability of electricity to consumers at competitive rates, as well as attract large private investment in the sector, a new Tariff policy has also been issued. The power sector thus offers a mixed bag of challenges and opportunities to players and NTPC would continue to review its business strategy and portfolio in light of these changes.


Keywords

Security, access, affordability, pricing, efficiency etc.

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